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Darabase project round up

We’re really proud of the work we’ve done recently. We’ve worked with some great brands, outdoor media owners, property companies and retailers to create amazing location-based AR experiences using WebAR.

First up, we continued our partnership with Landsec and Ocean Outdoor on the iconic Piccadilly Lights in London with a campaign to promote the launch of Sing 2 at UK cinemas . We also worked in collaboration with the Royal Academy artist Isaac Julien to bring his art to life from the big screen as part of the Heart of London Business Alliance’s Art of London. 

One of our specialities is Digital Placemaking for property companies, using immersive experiences in location to encourage visits, footfall and engagement. In the UK, we created an immersive bowling experience in the Churchill Square shopping centre in Brighton and in Australia we worked with world renowned artists to welcome office workers back to the workplace after COVID with Lendlease for International Towers on Sydney Harbour.

Another sector hard hit by the pandemic was retail of course. To increase footfall and dwell time we were commissioned on separate projects by New West End Company and Grosvenor to create wayfinding and interactive experiences for London’s West End Christmas Lights and Belgravia in Bloom respectively with some really positive results.

Last, but by no means least, we worked on bringing sustainability stories to life for HP as part of their outdoor media campaign targeting delegates and attendees of COP26 in Glasgow.

You can also read more on each project in our new case studies section and even try them out for yourself.

If you think location-based AR could bring your business or campaign to life, we’d love to chat , so why not Get in Touch.

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