Extend the reach and impact of location-based AR activity beyond those who see it in situ by leveraging digital assets of the experience in other media, from social to broadcast.
Encourage and incentivise those who do experience the AR campaign to personalise it and share with their friends and connections, extending the campaign reach and value.
As part of a campaign to engage customers and their families during engineer visits, Darabase invented the ‘ImmersiVan’ (sorry!) to give an underwater animated experience in the vehicles
Launching an augmented reality experience directly from our OOH and DOOH media creative has allowed us to communicate a wider message, achieve better dwell time and deliver a more memorable experience for our audience whilst embedding the HP sustainability message more firmly in their minds.
Darabase created a really fun and engaging branded AR experience triggered from our unique Octopus Energy vans. Families having an engineer visit could bring the vans to life by revealing an animation of the inside of the van. Makes engineering visits friendlier and more entertaining for customers.