Extend the reach and impact of location-based AR activity beyond those who see it in situ by leveraging digital assets of the experience in other media, from social to broadcast.
Encourage and incentivise those who do experience the AR campaign to personalise it and share with their friends and connections, extending the campaign reach and value.
As part of a campaign to engage customers and their families during engineer visits, Darabase invented the ‘ImmersiVan’ (sorry!) to give an underwater animated experience in the vehicles
Darabase created a really fun and engaging branded AR experience triggered from our unique Octopus Energy vans. Families having an engineer visit could bring the vans to life by revealing an animation of the inside of the van. Makes engineering visits friendlier and more entertaining for customers.
Augmented Reality is already a multi-billion dollar advertising industry, yet legally there is no real consensus on who can do what, where. Darabase is perfectly positioned to assist in creating the structure the industry needs to safe and responsible AR advertising.