20 January 2020, London, UK: Darabase, the platform to manage and monetise Augmented Reality (AR) permissions in the physical world, today announced a new partnership with Zappar, the leading global developer of Augmented Reality (AR) experiences and creative tools. The partnership delivers a global first, permission-based AR content platform for brands and property owners.
Darabase enables property owners to register their AR rights to earn money by allowing advertising, serve their own content and protect their properties. Through the tight integration with the Zappar platform, registered property owners can now use the Darabase Portal to manage and serve their own AR content experiences on their buildings and storefronts with confidence.
Darabase and Zappar have collaborated to integrate the Zappar WebAR and marker recognition technology solution into Darabase’s Spatial Content Server and wider campaign management technology solution. The integration with the Darabase property portal now facilitates recognition of signage, building features and other anchor points. This builds on Darabase’s ability to accurately and persistently place AR content in the real world. What Darabase refers to as GeoAR.
Darabase has initially focused on WebAR since brands often cite distribution as a key reason they haven’t used AR so far. With Zappar WebAR technology integrated with the Darabase permissions and content APIs, this is no longer an issue since the content is available in most mobile browsers. The experience is initiated through a customised deep link but a QR code is also available if preferred. The client can choose between a Darabase or client-branded version of the experience.
This future-looking partnership defines the beginning of permission-based AR media in the real world. A fundamental requirement for the industry to grow.
Dominic Collins, Darabase CEO said,
“We are proud and excited to announce this strategic partnership with Zappar. Their world-leading technology combined with our unique property permission service has enabled us to accelerate our shared vision of an end to end permission-based ecosystem for location-based augmented reality in the real world. Brands can now run AR campaigns in a location with confidence in the sure knowledge that property owners have granted permission. You can expect much more from this partnership as we continue through 2020 and beyond.”
Caspar Thykier, Zappar CEO said,
“Zappar is delighted to partner with Darabase through our leading WebAR technology. Darabase’s thought leadership around permissions in the AR industry and unique technology solution means Zappar continues to further its vision of making the world scannable, this time with permission-based properties and locations on which brands can capture value. The Darabase team come with an incredible pedigree and a shared vision for building commercial value through camera devices, as we continue to develop in 2020 and beyond.”
Darabase is the first company globally to provide an Augmented Reality content permission system for property owners, brands and content creators. Darabase enables property owners to register their AR rights, earn money by allowing advertising, serve their own content and protect their locations. Brands can place content with confidence that the locations they choose to use have the permission of the property owner who is engaged in the process. Partners include Appear Here, NTT Data and Oxford Properties.
Zappar is the world leader in augmented reality (“AR”) on mobile devices accessible through its free-to-download app on iOS and Android. Zappar specializes in AR-enabled products and entertainment experiences – working closely with brands, license partners and retailers across the world to produce innovative, customizable market-leading solutions as bite-sized entertainment. Partners include Nestle, Unilever, 7-Eleven, PepsiCo, Coca-Cola, Rovio, Minnesota Vikings, Tillys, TD Bank, and Axa.