Following the success of Darabase’s work for Belgravia in Bloom in 2021, Grosvenor wished to partner with Darabase once again for Belgravia in Bloom in 2022.
The “Beautifully British” theme in celebration of Her Majesty Queen Elizabeth II’s Platinum Jubilee transformed London’s Belgravia with a series of spectacular large scale floral installations and Grosvenor wanted to use Darabase’s interactive map to guide users between the floral displays and to supplement the experience with augmented reality.
The AR vastly exceeded our expectations. Footfall, dwell time and tenant turnover were all significantly increased for the week long campaign, AR uses exceeded our targets and response from both tenants and the general public were unanimously positive. We already plan to work with Darabase on similar project next year.Rachel McCullochHead of Marketing, Grosvenor