New West End Company (who represents retailers in the West End of London) wanted to add a sparkle of festive magic to the always impressive and world famous West End Christmas Lights. The immersive experience needed to create a shareable “wish you were here” moment to drive additional footfall and sales to the region.
Darabase worked with the client to create an interactive map to ensure that visitors to the West End could find all the amazing sights and retailers. The AR filter meant it was always snowing and festive as visitors took selfies and photos of the Oxford Street and Bond Street light displays.