Tommy Hilfiger showcased their Spring collection on Piccadilly Lights and wanted to deepen the customer experience by Augmented Reality triggered via a QR code on the big screen. Partnering with PSI and Ocean Outdoor, Darabase’s AR experience directs visitors to the nearby store on Regent Street.
The AR experience immerses the user in a 3D scene which combines video content using Darabase’s Video Mega Screen product, enables users to click through to the online store and uniquely, be directed to the nearest physical store on Regent Street. This impressive new one click facility to route users to a store, links DOOH media directly to retail footfall providing valuable data to the advertiser and media owners and at the same time as delivering a powerful and useful user experience.