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Tommy Hilfiger

Tommy Hilfiger’s effortlessly cool and street-wise attitude came literally jumping and kicking out of the OOH screen in an immersive AR display of their spring fashion that led you to their nearest store.

The Experience

Tommy Hilfiger showcased their Spring collection on Piccadilly Lights and wanted to deepen the customer experience by Augmented Reality triggered via a QR code on the big screen. Partnering with PSI and Ocean Outdoor, Darabase’s AR experience directs visitors to the nearby store on Regent Street.

Tommy Hilfiger Piccadilly Lights

The Solution

The AR experience immerses the user in a 3D scene which combines video content using Darabase’s Video Mega Screen product, enables users to click through to the online store and uniquely, be directed to the nearest physical store on Regent Street. This impressive new one click facility to route users to a store, links DOOH media directly to retail footfall providing valuable data to the advertiser and media owners and at the same time as delivering a powerful and useful user experience.

We’re really excited to be launching Tommy Hilfiger’s “Make Your Move” campaign on London's Piccadilly Lights, and Darabase's Augmented Reality technology provides an innovative means of driving traffic from the OOH experience to purchase both online and in the store just round the corner on Regent Street. This modern technology allows brands to engage with consumers, and we are proud to support in this direction.

Camille UzanGlobal Account Director, PSI

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