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W Hotel

A mixed-reality mixology experience at your fingertips in the W Hotel’s bar in Abu Dhabi. An interactive experience that allowed you to customise and order your cocktails with AR.

The Experience

Following our involvement in the Aldar Scale Up accelerator in 2022, Darabase were commissioned by Aldar’s innovation team, Immerse to launch a pilot project with the W Abu Dhabi – Yas Island. The aim of the experience was to create an interactive, informative and fun experience for visitors while driving sales of the bar’s famous signature cocktails.

The Solution

Guests can scan a QR code on table signage to enter the experience in webAR. They are presented with a drinks menu featuring ingredients, imagery and pricing information and they can mix their own cocktails in augmented reality. They can also watch a video showing how the expert mixologist creates the signature cocktails.

Once they’ve mixed their virtual cocktails, guests can order the real thing straight from the experience. When the order is submitted, it is sent through to a back end ordering system which is monitored by bar staff, who can see the table number, prepare the drinks and then take them directly to the customers.

Statistics

4.31

Spent in the experience on average

1731

Unique visitors

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