The AR experience is launched from QR codes included in the OOH creative and launches an immersive globe that users can spin to activate hotspots around the world. Each hotspot has a case study of sustainable initiatives, including statistics, imagery and video, all presented in augmented reality. Each hotspot contains a link to the HP sustainability website to learn more and download the HP 2020 Sustainable Impact Report.
Dan Henry, Head of Marketing, Northwest Europe at HP said, “Launching an augmented reality experience directly from our OOH and DOOH media creative has allowed us to communicate a wider message, achieve better dwell time and deliver a more memorable experience for our audience whilst embedding the HP sustainability message more firmly in their minds.”
Dominic Collins, CEO of Darabase added, “HP sustainability stories clearly articulate the forward thinking nature of the business. Adding an augmented reality element to HP’s campaign is a perfect match helping them clearly engage with their audience for longer and in a more effective way.“