Darabase – Product- Augmenting Piccadilly Lights
Darabase is enabling a new innovative AR Outdoor Media product on the iconic Piccadilly Lights screen, in partnership with owner Landsec and Ocean Outdoor, specialists in global digital screen locations. Our technology connects spectacular Mobile AR interactive 3D and audio experiences triggered from the iconic screen to audiences in location.
Product Interaction
Add an interactive and immersive layer to on-screen creative, bringing to life brands and products in 3D on the viewer’s device. Explore and experience the product and then click through to the brand’s site to discover more.
Wayfinding
Drive footfall directly from Piccadilly Circus to an advertiser’s nearby stores with AR wayfinding and map-based directions. Track retail sales from on-screen promotion.
Interactivity and Games
AR is the perfect medium to layer fun and entertaining experiences on outdoor media, with the viewers using their own mobile devices to interact with an AR layer on the screen.
Butterflies Across Piccadilly Circus
Book a call with our Partnerships team for an AR consultation
Oliver Murray – Partnership Director