DARABASE – Partners – Retailers
Leverage the digital and experiential power of AR in retail environments to engage shoppers and drive footfall and sales.
Bring physical and digital commerce together with AR in stores and malls
Experiential Retail
From interactive store-fronts to fully immersive pop-up stores, use AR as the ‘connective tissue’ between digital and physical commerce.
Offers and Promotions
Surprise and delight customers with AR displayed offers and promotions in-store to drive footfall, engagement, social sharing and sales.
AR Wayfinding
Take customers by the virtual hand with AR wayfinding. Help them to find a store, navigate a mall or browse inside a shop with additional product information and offers.
Engagement and Loyalty
Leverage AR to create and display content and promotions that are specifically viewable by existing customers or local residents and workers as part of a loyalty and retention programme.
Customer Snapshot – Appear[here]
Darabase has partnered with Appear Here to offer a range of AR technology and tools to brands who rent short term retail properties and pop-up spaces.
AR works for Experiential Retail
AR delivers large audiences, improved engagement and a digital experience in the physical store.
59%
of retail space dedicated to experiences vs product by 2025
1 Billion
Monthly users of mobile AR globally
70%
more memory encoding in AR, driving recall, engagement and purchase consideration
4x
longer engagement than video. Average engagement time for AR is 75 seconds
Our Partners
We’re really excited to be launching Tommy Hilfiger’s “Make Your Move” campaign on London’s Piccadilly Lights, and Darabase’s Augmented Reality technology provides an innovative means of driving traffic from the OOH experience to purchase both online and in the store just round the corner on Regent Street. This modern technology allows brands to engage with consumers, and we are proud to support in this direction.
The AR vastly exceeded our expectations. Footfall, dwell time and tenant turnover were all significantly increased for the week long campaign, AR uses exceeded our targets and response from both tenants and the general public were unanimously positive. We already plan to work with Darabase on similar project next year.
Book a call with our Partnerships team for an AR consultation
Oliver Murray – Partnership Director