Take customers by the virtual hand with AR wayfinding. Help them to find a store, navigate a mall or browse inside a shop with additional product information and offers.
Leverage AR to create and display content and promotions that are specifically viewable by existing customers or local residents and workers as part of a loyalty and retention programme.
AR delivers large audiences, improved engagement and a digital experience in the physical store.
of retail space dedicated to experiences vs product by 2025
Monthly users of mobile AR globally
more memory encoding in AR, driving recall, engagement and purchase consideration
longer engagement than video. Average engagement time for AR is 75 seconds
We’re really excited to be launching Tommy Hilfiger’s “Make Your Move” campaign on London’s Piccadilly Lights, and Darabase’s Augmented Reality technology provides an innovative means of driving traffic from the OOH experience to purchase both online and in the store just round the corner on Regent Street. This modern technology allows brands to engage with consumers, and we are proud to support in this direction.
The AR vastly exceeded our expectations. Footfall, dwell time and tenant turnover were all significantly increased for the week long campaign, AR uses exceeded our targets and response from both tenants and the general public were unanimously positive. We already plan to work with Darabase on similar project next year.