Take customers by the virtual hand with AR wayfinding. Help them to find a store, navigate a mall or browse inside a shop with additional product information and offers.
Leverage AR to create and display content and promotions that are specifically viewable by existing customers or local residents and workers as part of a loyalty and retention programme.
AR delivers large audiences, improved engagement and a digital experience in the physical store.
of retail space dedicated to experiences vs product by 2025
Monthly users of mobile AR globally
more memory encoding in AR, driving recall, engagement and purchase consideration
longer engagement than video. Average engagement time for AR is 75 seconds
All the biggest tech companies in the world have plans for how immersive and AR content will be placed seamlessly in the world around us. Property companies and retailers need to figure out how to harness the significant opportunity to create incremental value in this emerging space. We are excited to be exploring this area with Darabase to help us understand the digital layer on our physical properties.
Darabase seems perfectly positioned to capture the mobile phone market — which is in the billions of devices — and then be perfectly situated for when AR moves to glasses.