The next major digital platform is camera-first and viewed through a lens, today on mobile and in the near future through the numerous smart-glasses being developed and launched by the likes of Apple, Facebook, Google, Microsoft, Snap, Samsung, Niantic…
AR Mobile Applications already launched and growing every day (Digi-Capital)
of brands planning to use AR in their next campaign (BCG)
longer engagement than video. Average engagement time for AR is 75 seconds
Whether you are making your existing OOH campaigns interactive and immersive or looking to place digital content in prominent spaces, location-based augmented reality is the future of outdoor media.
Create incremental asset value and manage what digital content appears on your properties.
We’re really excited to be launching Tommy Hilfiger’s “Make Your Move” campaign on London’s Piccadilly Lights, and Darabase’s Augmented Reality technology provides an innovative means of driving traffic from the OOH experience to purchase both online and in the store just round the corner on Regent Street. This modern technology allows brands to engage with consumers, and we are proud to support in this direction.
The AR vastly exceeded our expectations. Footfall, dwell time and tenant turnover were all significantly increased for the week long campaign, AR uses exceeded our targets and response from both tenants and the general public were unanimously positive. We already plan to work with Darabase on similar project next year.
As London’s West End really opens back up for business, we saw a unique opportunity to work with Darabase as part of the Art of London initiative. AR is an innovative and effective tool to attract and engage visitors and we are thrilled with the experiences that have been developed through our partnership.
The AR experience has been absolutely fantastic. The artistry which went into the formation of the AR is really meticulous and incredibly well done. Everyone I have shown it to has literally said Wow! Working with Darabase has been absolutely amazing.
Launching an augmented reality experience directly from our OOH and DOOH media creative has allowed us to communicate a wider message, achieve better dwell time and deliver a more memorable experience for our audience whilst embedding the HP sustainability message more firmly in their minds.
Creating experiences beyond shopping is increasingly important across our assets. With augmented reality and Darabase the opportunities are endless, allowing us to enliven a quiet area and provide entertainment whilst driving footfall and engagement.
We are so pleased to be partnering with Darabase. The experiences look incredible and we are excited to see how our visitors engage with them, as well as the positive impact it will have for Belgravia and our retailers.
Darabase created a really fun and engaging branded AR experience triggered from our unique Octopus Energy vans. Families having an engineer visit could bring the vans to life by revealing an animation of the inside of the van. Makes engineering visits friendlier and more entertaining for customers.
The Darabase project will see us recognised as the leading community space in the public’s eye. With the Darabase technology there are so many amazing opportunities we can look at in different spaces, public and internal.
We are working with Landsec to provide rich, immersive, visual experiences. Darabase’s screen-triggered mobile AR is the next big step in these advancements, allowing advertisers to use the content that is generated to drive footfall in the moment and to prime their wider mobile media campaigns.
We are delighted about our partnership with Darabase to deliver Augmented Reality enhanced compelling and magical Out Of Home activations. Through this partnership we will be able, once again, to bring cutting edge OOH innovation to our markets & clients.
At Piccadilly Lights we are always innovating with market leading solutions to engage and entertain the audience. The opportunity to develop mobile AR solutions with Darabase and extend the creative canvas of the Lights is an exciting opportunity that we are delighted to bring to the market.
All the biggest tech companies in the world have plans for how immersive and AR content will be placed seamlessly in the world around us. Property companies and retailers need to figure out how to harness the significant opportunity to create incremental value in this emerging space. We are excited to be exploring this area with Darabase to help us understand the digital layer on our physical properties.
GeoAR is incredibly exciting as it offers the potential to bring the virtual world to the physical built environment. Not only can it offer some incredible visual experiences but it opens up an entirely new commercialisation opportunity for real estate owners
Augmented Reality is already a multi-billion dollar advertising industry, yet legally there is no real consensus on who can do what, where. Darabase is perfectly positioned to assist in creating the structure the industry needs to safe and responsible AR advertising.
Darabase seems perfectly positioned to capture the mobile phone market — which is in the billions of devices — and then be perfectly situated for when AR moves to glasses.