Outdoor Media Is Entering the
Wearable Era
Your billboards and screens already reach millions. With Darabase, they become interactive, measurable AR experiences for the next generation of wearable devices.
Outdoor media's next
revenue layer
Smart glasses shipments grew 139% year-on-year in H2 2025. Meta, Snap, and Apple are bringing always-on AI vision to millions of consumers.
When someone wearing AI-powered glasses looks at a billboard, the device recognises the creative, identifies the brand, and triggers an immersive AR experience in real time.
Every outdoor media company's existing inventory becomes an entry point into the mobile and digital advertising economy, without new hardware or changes to existing client agreements.
Digital Advertising Market
Global digital ad spend (2024), the addressable market that smart glasses OOH unlocks for outdoor media owners.
Smart Glasses Growth
Shipment growth in H2 2025. Meta Ray-Ban, Snap Spectacles, and Apple Vision are driving consumer adoption at scale.
One integration. Every platform.
All smart glasses.
Darabase has built the world's first global registry of Property Digital Rights (PDRs), controlling which AR content appears at which physical location, legally and at scale.
Register Inventory
Your full screen and billboard network is registered into the Darabase rights registry.
Go Live Across Platforms
Inventory becomes available across all AdSDK-enabled apps and smart glasses platforms.
AI Recognition
A consumer wearing smart glasses views your screen. AI instantly identifies the creative.
AR Activation
Darabase triggers a real-time 3D brand activation, interactive, trackable, and measurable.
Monetise & Measure
Brands get engagement data. You earn an incremental upsell layer on existing revenue.
Your inventory. Activated. Instantly.
A single commercial agreement with Darabase brings your entire network into the platform, rights-cleared and ready to serve AR experiences across every smart glasses device.
Rights-Cleared Infrastructure
Darabase's PDR registry ensures your inventory is legally protected and properly controlled in the AR layer, no rogue content on your assets.
No New Hardware
Your existing creative inventory becomes the trigger layer. No screens to replace, no devices to install, no changes to client contracts.
Platform Agnostic
One partnership covers Meta Ray-Ban, Snap Spectacles, Apple Vision, and every future smart glasses platform through Darabase's universal AdSDK.
Incremental Revenue
AR activations generate a high-margin revenue layer on top of existing media buys, new money from the $700B+ digital advertising pool.
Full Measurement
Dwell time, interaction rate, brand recall, downstream conversion. Every activation delivers the engagement data that digital advertisers demand.
Global Scale
Darabase operates across the US, Canada, and UK. Register once, and your inventory is available to every glasses-wearing consumer in those markets.
Recognised as a pioneer in outdoor immersive media by
Be the first to define the
future of outdoor media
Join the outdoor media companies exploring how smart glasses will transform their inventory into the next great advertising channel.