We believe the opportunity for GeoAR is huge, but for the benefits to become reality (pardon the pun), permission, best practice and the engagement of all parties is crucial. That’s why we created Darabase. It enables everybody to share in the potential upsides as the physical and digital worlds conflate.

Darabase was founded by Dominic Collins and David Bomphrey, who between them have over 40 years experience of leading, managing and delivering digital, advertising, media and product business, from FTSE 100 enterprises to Silicon Valley start-up organisations. We have company HQs in the UK and Australia.

Meet the Team

Our Partners

Dan Henry
Dan Henry
Head of Marketing, Northwest Europe, Hewlett Packard

Launching an augmented reality experience directly from our OOH and DOOH media creative has allowed us to communicate a wider message, achieve better dwell time and deliver a more memorable experience for our audience whilst embedding the HP sustainability message more firmly in their minds.

Angus Stenhouse
Angus Stenhouse
Senior Asset Manager, abrdn

Creating experiences beyond shopping is increasingly important across our assets. With augmented reality and Darabase the opportunities are endless, allowing us to enliven a quiet area and provide entertainment whilst driving footfall and engagement.