We started Darabase in 2019 based on two clear beliefs…
– our digital lives will increasingly be layered on the world around us (now known as the Real World Metaverse)
– existing and new regulation and law means that property owner permission is required for commercial content to be placed in their locations
Darabase has a growing team of dynamic, inquisitive professionals, headquartered in the UK and partnering globally with the largest property companies, brands and publishers.
Launching an augmented reality experience directly from our OOH and DOOH media creative has allowed us to communicate a wider message, achieve better dwell time and deliver a more memorable experience for our audience whilst embedding the HP sustainability message more firmly in their minds.
Creating experiences beyond shopping is increasingly important across our assets. With augmented reality and Darabase the opportunities are endless, allowing us to enliven a quiet area and provide entertainment whilst driving footfall and engagement.
