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Engaging Impactful Immersive Experiences

We partner with brands, retailers, outdoor media and property companies to create engaging and impactful immersive experiences.

The Experience Studio End to End Solution

The Darabase team has been creating and delivering AR and VR content experiences since 2015, partnering and delivering projects globally.

We specialise in webAR and location-based experiences, driving engagement, footfall and sales for advertisers, retailers and property companies.

What’s your company’s AR or ‘mobile camera’ strategy? Let us help you figure it out to smash your commercial and marketing ambitions.

Recent Projects

Mayfair Walking Tour

A multi-sensory guided historical AR tour through one of London’s most elegant heritage neighbourhoods – Mayfair. An immersive step back in time voiced by Bridgerton’s Kathryn Drysdale.

Tommy Hilfiger

Tommy Hilfiger’s effortlessly cool and street-wise attitude came literally jumping and kicking out of the OOH screen in an immersive AR display of their spring fashion that led you to their nearest store.

McDonald’s

In the spirit of Christmas, McDonald’s gifted customers with a range of virtual decorations to delight them with festive shareable moments in restaurants and at home.

Paramount+

A real-world Walk of Fame tour through Paramount+’s iconic content with interactive AR trailers and underwater overlays taking you further and deeper into the world of Star Trek and SpongeBob SquarePants.

Belgravia in Bloom

The beautifully British Belgravia neighbourhood was given a floral tribute in honour of the Platinum Jubilee as well as a decorative AR interactive guide through the historic streets.

Up Your Alley

A striking way to pin down passers by of an empty shop within a shopping centre. An interactive AR bowling game with a live scoreboard.

HP

HP highlighted their sustainability initiatives around the COP26 with a world-scale AR interactive globe with compelling content from hotspots all over the world.

There are over

200+ Million

people engaging with AR every day

41

of brands more likely to be considered if they have a branded AR experience

75

of the global population and almost all smartphone users will be frequent AR users by 2025

70

higher memory encoding in AR experiences than in video advertising

Who We Work With

Outdoor Media Owners

Use the mobile in everyone’s pocket to create engaging and immersive content experiences. With webAR a simple link or QR code can transport your customers into your brand, driving footfall and sales.

Brands & Retailers

Add an incremental layer of interaction and revenue to your existing outdoor media campaigns with Darabase's templated and bespoke creative AR solutions.

Property Companies

Location-based AR is great for driving placemaking, footfall and sales. Visualise new developments or engage visitors and residents with immersive and fun experiences.

With You Every Step of the Way

Immersive Solutions Driving Real World Value

AR OUTDOOR MEDIA

Through a simple QR code, trigger and launch web based AR content from outdoor media campaigns to drive digital interaction, call to actions and insight.

ROUTE TO RETAIL

Use maps and AR wayfinding to route your customer from where they are directly to your store, increasing footfall and sales.

3D PORTALS

Transport your audience into a 3D 360 portal to immerse them in your brand journey. Add interactive hotspots to drive engagement and discovery.

GAMES

Mobiles are our core gaming devices and world-scale AR brings this to a new level. Create a fun and interactive branded game to increase saliency and social sharing.

AUDIO SYNC TO SCREEN

Darabase’s patent pending technology uses AR computer vision to sync audio on a user’s phone with a video on a public screen. Bring trailers and commercials to life with the soundtrack they deserve.

DIY AR CAMPAIGNS

Looking to create simple video and image-based AR with digital call to actions and analytics? Darabase has a low-cost solution with a range of CMS and campaign management tools.

“

Launching an augmented reality experience directly from our OOH and DOOH media creative has allowed us to communicate a wider message, achieve better dwell time and deliver a more memorable experience for our audience whilst embedding the HP sustainability message more firmly in their minds.
Dan HenryHead of Marketing, Northwest Europe, Hewlett Packard

“

Creating experiences beyond shopping is increasingly important across our assets. With augmented reality and Darabase the opportunities are endless, allowing us to enliven a quiet area and provide entertainment whilst driving footfall and engagement.
Angus StenhouseSenior Asset Manager, abrdn

“

We are so pleased to be partnering with Darabase. The experiences look incredible and we are excited to see how our visitors engage with them, as well as the positive impact it will have for Belgravia and our retailers.
Paul O’GradyLocation Director at Grosvenor Britain & Ireland

“

Darabase created a really fun and engaging branded AR experience triggered from our unique Octopus Energy vans. Families having an engineer visit could bring the vans to life by revealing an animation of the inside of the van. Makes engineering visits friendlier and more entertaining for customers.
Monica MerinoOctopus Energy

“

The Darabase project will see us recognised as the leading community space in the public’s eye. With the Darabase technology there are so many amazing opportunities we can look at in different spaces, public and internal.
Liam TimmsInternational Towers