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Frequently Asked Questions


There are some common questions we get asked so we have written them out to help you understand more about what we do. If the question you have is not here then get in touch and we’ll do our best to answer them for you.

General FAQ’s

What is AR?

Augmented Reality, or AR, is where digital content is displayed on the real world, normally through a mobile phone camera. This includes lenses on social platforms like Snapchat and Facebook, many of which transform your face, but increasingly the world around us is being augmented too, like in Pokemon Go or Google Maps LiveView. Already over a billion people globally are using AR regularly and this is growing all the time.

What’s the difference between AR & VR?

AR and Virtual Reality (VR) both involve immersive experiences, but they differ in how they interact with the real world. AR enhances the real world by adding digital elements, while VR creates a completely immersive, computer-generated environment, isolating the user from the real world.

Do I need to have an app to do an AR activation?

Not necessarily. AR can be deployed through apps, but there are also web-based AR experiences that don’t require users to download an app. These web-based AR activations can be accessed through a web browser on a smartphone.

Property Digital Rights FAQ’s

What does Darabase do?

More and more AR and digital content is displayed on top of physical locations and buildings like it’s really there. Darabase helps property companies and individuals monitor the content being displayed in their location to ensure that the content is appropriate. If you want to have content removed we can help with that or if you would prefer to display your own content on your property, for example if you are a retailer and you’d like to show offers and promotions in AR to those outside your store, Darabase has a simple tool for that too.

Finally you might like to offer your building as inventory for commercial AR content and if so, we have a product that makes this available and once the property owner has given their permission, that they are rewarded with a share of the advertising revenue.

Why should I register my property on Darabase?

Darabase puts you in control. It is free to register if you want to offer your building as inventory and if you prefer to simply monitor what is going on around your property (or multiple properties) or serve your own content, then there is a small monthly fee. It’s your choice.

All the biggest digital technology businesses like Apple, Facebook, Microsoft, Amazon and Google along with thousands of other companies are investing billions to make AR the future platform for how we consume digital content. Much of this content will be displayed on the world around us. Darabase exists to create a fair, private and permission based ecosystem which you can be a part of by registering.

How much money can I make allowing AR content to be displayed on my property?

When you register your property on Darabase and opt-in to allow third party content, we will make it available to advertisers for promotional activity. If AR content is digitally displayed on your property, Darabase will collect a media fee from the advertiser which we then share with you. The amount of money you earn from allowing advertising and commercial content to be displayed is linked to the size of the audience who see it. There are two main elements driving this audience:

1. Where your property is located, for example is it on a busy city high street or down a small country lane, and
2. How many people are using AR applications and websites which leverage Darabase’s tools to serve permission-based advertising on properties. Research states that there are currently over 3,000 AR mobile apps and that the number is set to grow to deliver a staggering 9.1 billion AR app downloads by 2022 (Juniper Research).

Can I display my own content and promotions on my property?

Yes. Darabase has built a solution which enables property owners and leaseholders to serve their own content simply and easily with no prior AR or coding experience. To do so you upload information about your property and location, including a photo of the building to act as a “marker”. You can then upload a range of content (images, videos, interactive content etc.) to be displayed on the property when a user views it in an AR app or website using Darabase.
We create a unique AR web page for you, where you and your users and customers can see your AR content when you hold up your mobile phone camera at your property. If you have a mobile app, we have an SDK (software development kit) to make it easy to AR enable that too.
Darabase gives you the tools to be able to make the AR content viewable on your property through a web page and by enabling AR functionality inside a mobile application. In addition, Darabase is building a network of AR applications, available on both iOS and Android, where your AR content can be displayed when anyone is using the AR app in your location.

Do I have to pay to display my own content on my property?

In order to use Darabase’s tools and services there is a monthly platform fee and a cost to serve the content. If you have multiple properties, the platform fee per property comes down, dependent on the size of your portfolio. If you are interested in knowing more please contact us or apply to join our private beta.

Can Darabase make sure that no AR content ever appears on my property?

Darabase is passionate about creating an advertising ecosystem where AR content is only served with the express permission of the property owner and we are working with responsible brands, agencies and publishers to make that happen. Responsible advertisers always check permissions before placing adverts. We are not able to prevent any content being served from apps and publishers who decide to display AR content without permission and who do not use Darabase.

What are the terms and conditions around registering an account and properties with Darabase?

When you set up an account and register a property with Darabase you are entering into a contract where there are a number of commitments on both sides. You can find the full terms and conditions at

How can I cancel my account if I change my mind?

If you are a consumer and decide that you would like to cancel your account within 14 days of registering on Darabase, you can submit a request to At any other time please contact the same email address and Darabase will advise on the required steps to cancel your account. Please note, however, that once you have registered your property your Property Digital Title and Property Digital Right NFTs are minted. The minting of those NFTs cannot be reversed and a contract between us is formed for those minting services. When this happens, each of our and your obligations in relation to the minting of the property NFTs shall become binding, including your obligation to pay the registration fee.

Immersive AR Studio FAQ’s

How much will it cost?

The cost of location-based AR activations can vary widely depending on factors like complexity, design, development, and the platform used. Darabase will work with you to formulate the best activation type for your objectives and provide multiple budget options.

Is it only activated through OOH?

Location-based AR is not limited to Out-of-Home (OOH) experiences. It can be used in various settings, including retail, tourism, education, marketing, and more, to engage users and enhance their real-world experiences.

Is it only gaming this works with?

No, location-based AR is not limited to gaming. While it has been popular in gaming (e.g., Pokémon GO), it can be applied to a wide range of industries, including advertising, navigation, education, tourism, healthcare, and more.

Can you collect user data or track engagement?

Yes, location-based AR activations can collect user data and track engagement, provided users opt-in and give their consent. This data can include user location, interaction with AR elements, session duration, and more, which can help businesses analyse and optimise their AR experiences.

Why should I do this? What do I get out of it?

Utilising location-based AR can offer several benefits, including increased customer engagement, brand awareness, and user interaction. It can also provide valuable data insights about user behaviour and preferences, helping you make data-driven decisions to improve your business.

How do you access/trigger AR activations?

Location-based AR activations are typically triggered using GPS coordinates or markers like QR codes. Users access them through dedicated AR apps or web-based platforms, which detect their location and display relevant AR content.

How big is the market so far?

The AR market has been steadily growing, with various estimates putting its size in the billions of dollars. The exact figures can vary by region and industry, but AR continues to gain traction in sectors like gaming, advertising, and enterprise applications.

How many people use AR?

The number of AR users is estimated to be around 2-3 billion monthly users and continues to grow, especially with the widespread adoption of smartphones and AR-capable devices. However, the exact user count can vary based on the availability of AR content and applications in different regions.

How will it improve my business?

Location-based AR can improve your business by enhancing customer engagement, driving foot traffic, providing unique marketing opportunities, collecting valuable user data, and creating memorable brand experiences. Its potential benefits depend on your industry and specific goals.

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