Darabase has introduced a global property inventory platform, darabase.io, for augmented reality (AR) advertising campaigns. This platform allows property owners to register their Property’s Digital Rights (PDRs), establish rules for digital content display, and earn additional income through AR advertising in the real world. The marketplace for PDRs is also introduced, addressing the need for property owners to control and protect their properties as a canvas for AR content. With an increasing number of AR-enabled devices globally, Darabase aims to provide a secure, legal, ethical, and brand-safe framework for immersive AR campaigns.
The platform estimates the potential value of a property’s outdoor media inventory and registers Property Digital Rights as secure tokens on the Polygon Blockchain. Industry support has been positive, with professionals recognising Darabase’s contribution to bridging the gap between physical and digital realms.
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Marketing Tech News reports on Darabase’s launch of a unique property inventory platform for outdoor AR advertising.
