British firm Darabase, renowned for its innovative work in the domain of augmented reality (AR) marketing, has marked its expansion into the North American market with the establishment of a new office in Toronto. The company’s successful AR campaign for McDonald’s in the UK, which saw 40,000 people engaging with virtual decorations via their smartphones, is a testament to the power of AR advertising in surpassing the engagement levels of traditional media.
AR Pioneers
Darabase’s unique service offering lies in its provision of a global property digital rights inventory registry. This registry allows property owners to register their digital rights, thereby profiting from AR advertising that is displayed on their premises. This service, aptly christened as darabase.io, is designed to safeguard property owners’ assets while simultaneously opening up new avenues for income through digital advertising.
Expanding Horizons
The relevance of AR technology in today’s digital age, especially in a technologically advanced nation like Canada, is something that Darabase underscores. The company’s move to establish a base in Toronto is further backed by the financial support of GroundBreak Ventures, a Toronto-based venture capital firm. This investment aids Darabase’s Canadian operations, enhancing the company’s ability to provide its unique services to the North American market.
A Strong Support System
In a strategic move, Darabase has welcomed former Ontario politicians Mike Harris and David Tsubouchi on board its Canadian advisory panel. This new platform by Darabase offers property owners the power to dictate the kind of digital content that is displayed on their properties. It presents an innovative approach to asset value and revenue generation, paving the way for a revolution in the realms of property rights and digital advertising.
For more information, read the full article here: https://bnnbreaking.com/world/canada/darabase-introduces-augmented-reality-advertising-in-toronto/
