Property Permissions: Outdoor Media in the Spatial Web
Read our latest article in AR Insider, exploring the latest trends reshaping the intersection of technology and advertising with David Bomphrey, COO and co-founder of Darabase. In his recent article, “Property Permissions: Outdoor Media in the Spatial Web,” David delves into the dynamic realm of spatial computing and its profound impact on outdoor advertising. David discusses how spatial computing seamlessly merges the digital and physical realms, offering unprecedented opportunities for advertisers and consumers alike.
Discover how industry titans like Apple and Meta, alongside pioneering startups, are propelling spatial computing beyond indoor spaces into the great outdoors. David navigates the technological advancements and ethical considerations surrounding this expansion, presenting a compelling vision for the future of AR advertising.
Unlock the potential of the Spatial Stack, where large-scale AR editorial experiences converge with native commercialisation models. David unveils the transformative power of Unity game engine and Google’s Geospatial APIs in creating immersive content across diverse sectors, from gaming to tourism.
Moreover, David mentions the importance of permissioned and programmatic approaches in navigating the legal and regulatory landscape of outdoor advertising. Gain insights into the need for a globally-scalable registry of property permissions for digital content, empowering property owners to control and monetise their locations seamlessly.
The future of advertising is immersive, digital, and permission-based. Join us as we embark on this groundbreaking journey into the spatial web. Read David’s insightful article here: https://arinsider.co/2024/04/10/annotating-reality-real-estate-in-the-geospatial-web/
