Take a look at our AR infographic below for the stats you need to know about the growth of AR and how it can benefit brands the retail industry.
Stats and Sources
- The AR market is valued at over $32 billion*
- AR revenue is projected to exceed $50 billion by 2027**
- There are approximately 1.4 billion active AR user devices**
- Between 2023 and 2026, AR glasses revenue is predicted to increase by over 5x (ARtillery Intelligence)
- Conversion rates increase by 90% for consumers engaging with AR compared to those that don’t. Source: Retail Customer Experience
- A 2022 report from Sightline, The DOOH Difference, showed that 94% of people found QR codes on DOOH to be useful, with 1 in 4 having scanned one.
- Augmented reality that turns an advert, product or service into an interactive experience has double the engagement compared to non-AR equivalent*
- AR-based shopping encourages almost half of all consumers to spend more**
- 71% of shoppers would prefer to shop with an AR experience (IAB)
- According to industry research, AR experiences result in 70% more memory encoding than traditional static ads.
- 61% of 5G users said AR ads caught their interest better than traditional 2D ads.
- According to data from Deloitte Digital and Snap Inc. 65% of consumers use AR technology for fun, giving marketers who use it an immediate advantage.
Other Sources (where not linked above):
