AR 101: Your Guide to Augmented Reality
Augmented Reality (AR) is transforming how cities, property owners and brands, engage with audiences in the real world. Whether you’re new to AR or looking to enhance your campaigns, our AR 101 series covers everything you need to know – from creating seamless experiences to measuring success.
Explore our practical resources below, and don’t miss our infographic packed with stats and insights.
1. AR 101: A Guide to Augmented Reality Advertising
What exactly is AR advertising, and how does it integrate with out-of-home (OOH) media? Learn the fundamentals of AR and how it bridges the physical and digital to deliver immersive experiences.
👉 Read the full guide here
2. AR 101: The Benefits of Out-of-Home AR Advertising
What makes AR advertising unique? Discover how AR campaigns amplify engagement, enhance storytelling, and turn real-world spaces into dynamic canvases. Perfect for brands, retailers, and property owners.
👉 Explore the benefits here
3. AR 101: 5 Top Tips for Creating Out-of-Home AR Experiences
Ready to build your first AR campaign? Follow these five expert tips to create engaging, memorable experiences that captivate audiences.
👉 Get the top tips here
4. AR 101: QR Code Best Practices
QR codes are the gateway to seamless AR interactions. Learn best practices for placement, design, and usability to ensure smooth audience engagement.
👉 Master QR codes here
5. AR 101: Tracking and Analytics for Location-Based AR Campaigns
Measure what matters. This guide explores tools and strategies for tracking performance, analysing engagement, and optimising your AR campaigns.
👉 Learn about tracking here
6. AR Infographic: The Stats and Facts the Retail Industry Needs to Know
Want a quick overview of AR’s impact on brands and retail? This infographic highlights the stats and insights every retailer and property owner needs to stay ahead. Perfect for sharing and sparking ideas.
👉 View the infographic here
Why AR Matters
Augmented Reality is a proven way to boost real world spaces, enhance engagement within communities, drive conversions, and create unforgettable experiences. For cities, brands and property owners, AR offers an innovative way to connect with audiences in physical spaces while delivering digital value.
Explore More with Darabase
Whether you’re planning your first AR campaign or optimising an existing one, our AR 101 series has you covered in learning the basics.
👉 Ready to dive deeper? Contact Darabase to learn how we can turn your real-world spaces into immersive digital canvases.
