Darabase – Case Study – Up Your Alley Bowling
The Brief
Churchill Square shopping centre in Brighton wanted to create a long term immersive retail experience, using the windows and space in front of the now closed Debenhams store. The Augmented Reality bowling lanes aim to drive footfall and increase dwell time by making the most of a vacant unit.
Darabase worked closely with Bewonder* who designed and produced the creative theming and artwork alongside the visual merchandising of the windows.
The Solution
Darabase created an AR Bowling game that appears between the player and the physically dressed windows in the shopping centre. Players can post their scores which can then appear on the High Score screen in the window. They can also post their scores on social media, encouraging their friends to visit Churchill Square to try and beat them. As an additional incentive, players are given the opportunity to enter a monthly draw to win a £50 Churchill Square Gift Card.
There were nearly 3,000 unique visitors to the experience throughout the duration of the campaign.
Creating experiences beyond shopping is increasingly important across our assets. With augmented reality and Darabase the opportunities are endless, allowing us to enliven a quiet area and provide entertainment whilst driving footfall and engagement.
