Churchill Square shopping centre in Brighton wanted to create a long term immersive retail experience, using the windows and space in front of the now closed Debenhams store. The Augmented Reality bowling lanes aim to drive footfall and increase dwell time by making the most of a vacant unit.
Darabase worked closely with Bewonder* who designed and produced the creative theming and artwork alongside the visual merchandising of the windows.
Creating experiences beyond shopping is increasingly important across our assets. With augmented reality and Darabase the opportunities are endless, allowing us to enliven a quiet area and provide entertainment whilst driving footfall and engagement.Angus StenhouseSenior Asset Manager, abrdn