The Heart of London Business Alliance (HOLBA), Landsec, the Royal Academy of Arts and artist Isaac Julien CBE RA wanted to create an Augmented Reality experience in Piccadilly Circus as part of an Art of London initiative whereby Isaac Julien’s piece Lessons Of The Hour took over the Piccadilly Lights screen. The aim was to enable consumers to view the video installation as the artist intended in the gallery space.
Darabase worked with Isaac Julien CBE RA to create a 3D, animated AR experience which is activated when a user scans a QR code either on screen or in the space. The AR experience immerses the viewer in the original ten screen work, transporting the user to a virtual gallery space.
In addition, Darabase leveraged its unique Audio Sync technology, using AR computer vision on a user’s mobile phone to synchronise the large screen video with the audio streaming on the viewer’s personal device or headphones.
As London’s West End really opens back up for business, we saw a unique opportunity to work with Darabase as part of the Art of London initiative. AR is an innovative and effective tool to attract and engage visitors and we are thrilled with the experiences that have been developed through our partnership.
The AR experience has been absolutely fantastic. The artistry which went into the formation of the AR is really meticulous and incredibly well done. Everyone I have shown it to has literally said Wow! Working with Darabase has been absolutely amazing.