Mixed-media and mixed-reality collided in this artistic and historic takeover of Piccadilly Circus triggered from the OOH. An inventive way to bring Isaac Julien’s exhibition to the public via the power of AR.
The Experience
The Heart of London Business Alliance (HOLBA), Landsec, the Royal Academy of Arts and artist Isaac Julien CBE RA wanted to create an Augmented Reality experience in Piccadilly Circus as part of an Art of London initiative whereby Isaac Julien’s piece Lessons Of The Hour took over the Piccadilly Lights screen. The aim was to enable consumers to view the video installation as the artist intended in the gallery space.
The Solution
Darabase worked with Isaac Julien CBE RA to create a 3D, animated AR experience which is activated when a user scans a QR code either on screen or in the space. The AR experience immerses the viewer in the original ten screen work, transporting the user to a virtual gallery space.
In addition, Darabase leveraged its unique Audio Sync technology, using AR computer vision on a user’s mobile phone to synchronise the large screen video with the audio streaming on the viewer’s personal device or headphones.
Statistics
4.31
Spent in the experience on average
1731
Unique visitors
