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HP

HP

HP highlighted their sustainability initiatives around the COP26 with a world-scale AR interactive globe with compelling content from hotspots all over the world.

The Experience

HP wanted to highlight their green and sustainability initiatives during the COP26 climate conference in Glasgow, targeting delegates from all countries attending the event. HP had a range of existing digital content but needed a new and engaging way to bring their stories to life, triggered from their Outdoor Media campaign in cities and airports.

HP COP26

The Solution

Darabase worked with HP and their media partners to create a world-scale AR experience featuring a globe that users can spin to activate hotspots around the world.  Each hotspot has a case study of sustainability initiatives, including statistics, imagery and video, all presented in augmented reality. Each hotspot contains a link to the HP sustainability website to learn more and download the HP 2020 Sustainable Impact Report.

Statistics

45

Spent in the experience on average

444

Unique visitors
“

Launching an augmented reality experience directly from our OOH and DOOH media creative has allowed us to communicate a wider message, achieve better dwell time and deliver a more memorable experience for our audience whilst embedding the HP sustainability message more firmly in their minds.

Dan HenryHead of Marketing, Northwest Europe, Hewlett Packard

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