HP wanted to highlight their green and sustainability initiatives during the COP26 climate conference in Glasgow, targeting delegates from all countries attending the event. HP had a range of existing digital content but needed a new and engaging way to bring their stories to life, triggered from their Outdoor Media campaign in cities and airports.
Darabase worked with HP and their media partners to create a world-scale AR experience featuring a globe that users can spin to activate hotspots around the world. Each hotspot has a case study of sustainability initiatives, including statistics, imagery and video, all presented in augmented reality. Each hotspot contains a link to the HP sustainability website to learn more and download the HP 2020 Sustainable Impact Report.