Driving intrigue and footfall to one of Australia’s most iconic workspaces following lockdown. An AR art installation, bringing to life sculptures in large scale in an engaging trial.
The Experience
International Towers ,Sydney is Australia’s most progressive workspace. Lendlease wanted to create an experience to increase the sense of place around the towers and add a cultural element to the community, while welcoming back visitors post lock-down.
The Solution
Darabase worked with curator Charles Clapshaw and world famous artists Alex Seton and Robert Fielding to bring their sculptures to life in large-scale AR situated in the open spaces around the Towers. The ARTFRESCO experience contains an interactive digital map to help users locate the art around International Towers and information about the artists.
Statistics
4.31
Spent in the experience on average
1731
Unique visitors
