Imagine your perfect Malfy Moment. This new brand engagement experience allows for you to go on a journey, tailor your perfect Malfy moment and then be transported there virtually in a 360 degree animated world. Immerse yourself in the sights and sounds of some quintessential Malfy get away moments.
The experience is inspired by the gin brand’s proposition of escapism, as a drink that transports to you to the Amalfi Coast and beyond. It aims to engage with new and existing Malfy fans, with a focus on consumers aged 25 to 40 who are interested in style, travel, adventure and the finer things in life.
Following the brand’s recent “Immagina Malfy” campaign, this new push seeks to bridge the gap between the real world and the heightened reality of Immagina, harnessing the Malfy colour palette and a mix of real photography and imaginary imagery.
We’re proud to launch the first augmented reality experience for a gin brand, where fans have the opportunity to choose their own path through a beautiful Malfy world and enjoy different narratives and outcomes. The option to share a “Malfy Moment” via social channels further amplifies this magical experience.Marie-Eve PogetGlobal Marketing Manager, Pernod Ricard