A city-wide exhibition featuring a unique blend of public art and augmented reality (AR), designed to captivate and inspire visitors along one of Chicago’s most iconic streets.
The Experience
The Flight of Butterflies exhibition transforms Chicago into an outdoor gallery with giant butterfly sculptures created by talented local artists. These sculptures are not just static displays; at 10 exclusive locations, they are paired with an AR butterfly experience that adds a dynamic and interactive element to the exhibition.
The Solution
The AR butterfly experience is designed to be user-friendly and highly engaging. By scanning the QR codes placed at each butterfly sculpture, users can activate the AR experience directly on their smartphones. Using their smartphone’s front-facing camera, they will be transported into a world where virtual butterflies flutter around them. By switching to selfie mode, users can immerse themselves even further, watching as these delicate creatures fly around their heads and shoulders. This innovative use of technology enhances the visual and emotional impact of the exhibition, making it a memorable and shareable experience.
Statistics
2500
Users in first month
90
users take a photo
