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How it Works

The following journey illustrates how Property Digital Rights can create incremental value for a property owner looking to control and monetise how digital content is displayed in their physical location.

Property Owner registers Example Building with real world value of $250m. Darabase’s valuation algorithm estimates a 2% incremental value from the Property Digital Rights (PDRs) creating $5m immediate extra asset value.

Property Owner chooses to enable AR advertising on the property and sets the content rules and categories.

Inventory on the property is made available through Darabase publisher portfolio when users are in their location, creating incremental revenue from commercial content and advertising.

The revenue is paid to the Property Owner.

*Example journey and amounts are purely illustrative

Property Owner registers Example Building with real world value of $250m. Darabase’s valuation algorithm estimates a 2% incremental value from the Property Digital Rights (PDRs) creating $5m immediate extra asset value.

The PDRs are codified and written to the blockchain as a Property Digital Title NFT and a Property Digital Rights (PDR) NFT.

Property Owner chooses to enable AR advertising on the property and sets the content rules and categories.

Property Owner retains 80% of his PDRs for the Example Building and recognises an asset value of $4m on their balance sheet.

Inventory on the property is made available through Darabase publisher portfolio when users are in their location, creating incremental revenue from commercial content and advertising.

The revenue is paid to the Property Owner.

*Example journey and amounts are purely illustrative