The following journey illustrates how Property Digital Rights can create incremental value for a property owner looking to control and monetise how digital content is displayed in their physical location.
Property Owner registers Example Building with real world value of $250m. Darabase’s valuation algorithm estimates a 2% incremental value from the Property Digital Rights (PDRs) creating $5m immediate extra asset value.
The PDRs are codified and written to the blockchain as a Property Digital Title NFT and a Property Digital Rights (PDR) NFT.
Property Owner chooses to enable AR advertising on the property and sets the content rules and categories.
Property Owner sells 20% of his PDRs in the Marketplace for $1m immediate revenue (as 10 year leases).
Property Owner retains 80% of his PDRs for the Example Building and recognises an asset value of $4m on their balance sheet.
Inventory on the property is made available through Darabase publisher portfolio when users are in their location, creating incremental revenue from commercial content and advertising.
$500k of advertising net value per quarter is linked to the inventory on the property. 80% ($400k) is paid to the Property Owner and 20% ($100k) to the other PDR Holders (after payments to publisher portfolio).
PDR Holders can resell their PDRs in the Marketplace at a potential capital gain. Property Owner receives a 5% royalty on all secondary sales revenue.
*Example journey and amounts are purely illustrative
Property Owner registers Example Building with real world value of $250m. Darabase’s valuation algorithm estimates a 2% incremental value from the Property Digital Rights (PDRs) creating $5m immediate extra asset value.
The PDRs are codified and written to the blockchain as a Property Digital Title NFT and a Property Digital Rights (PDR) NFT.
Property Owner chooses to enable AR advertising on the property and sets the content rules and categories.
Property Owner sells 20% of his PDRs in the Marketplace for $1m immediate revenue (as 10 year leases).
Property Owner retains 80% of his PDRs for the Example Building and recognises an asset value of $4m on their balance sheet.
Inventory on the property is made available through Darabase publisher portfolio when users are in their location, creating incremental revenue from commercial content and advertising.
$500k of advertising net value per quarter is linked to the inventory on the property. 80% ($400k) is paid to the Property Owner and 20% ($100k) to the other PDR Holders (after payments to publisher portfolio).
PDR Holders can resell their PDRs in the Marketplace at a potential capital gain. Property Owner receives a 5% royalty on all secondary sales revenue.
*Example journey and amounts are purely illustrative