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A partnership between Darabase and Pikasso to run the first Augmented Reality OOH campaign in the MENA region for Samsung in Baghdad, Iraq.

The Experience

Pikasso, a leading Out-of-Home advertising company in the Levant, North and West Africa and the Caucasus wanted to run the first Augmented Reality (AR) Outdoor Media campaign in the MENA region. The activity supported the re-launch campaign of the new Samsung Galaxy Z Fold2 smartphone in Iraq.

The Solution

The AR activity was promoted via a QR code on the OOH creative on a number of Pikasso’s strategic billboard locations across Baghdad. Darabase’s unique technology was used to launch an immersive and interactive AR mega video screen at the poster sites, promoting key features of the new phone from Samsung’s TV commercial.

Samsung Pikasso

Statistics

73

Spent in the experience on average

33

Click through rate
“

We are delighted with the results of this ground-breaking campaign for Pikasso and Samsung Levant. We believed that adding an AR layer to an OOH campaign would pay dividends for our brand clients and now we have the results to show just what a unique opportunity this delivers.

Hughette NassarLevant Regional Commercial Director, Pikasso

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