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Your imagination is our reality

We are masters of innovation and immersion. We bring dreams to life in real-world scale with Augmented Reality.

Join our immersive vision!

Our Work

AR-Chitecture Tour

An augmented reality tour guiding users to iconic landmarks, with interactive storytelling and immersive games, along Chicago’s Magnificent Mile.

AR Colouring Magic

A magical Augmented Reality (AR) experience that transforms children’s drawings into immersive 3D animations.

Flight of Butterflies

A city-wide exhibition featuring a unique blend of public art and augmented reality.

Malfy Gin

Gin fans are transported to a Malfy world in new global augmented reality experience.

Mayfair Walking Tour

A multi-sensory guided historical AR tour through one of London’s most elegant heritage neighbourhoods – Mayfair. An immersive step back in time voiced by Bridgerton’s Kathryn Drysdale.

Tommy Hilfiger

Tommy Hilfiger’s effortlessly cool and street-wise attitude came literally jumping and kicking out of the OOH screen in an immersive AR display of their spring fashion that led you to their nearest store.

McDonald’s

In the spirit of Christmas, McDonald’s gifted customers with a range of virtual decorations to delight them with festive shareable moments in restaurants and at home.

Paramount+

A real-world Walk of Fame tour through Paramount+’s iconic content with interactive AR trailers and underwater overlays taking you further and deeper into the world of Star Trek and SpongeBob SquarePants.

Belgravia in Bloom

The beautifully British Belgravia neighbourhood was given a floral tribute in honour of the Platinum Jubilee as well as a decorative AR interactive guide through the historic streets.

Up Your Alley

A striking way to pin down passers by of an empty shop within a shopping centre. An interactive AR bowling game with a live scoreboard.

HP

HP highlighted their sustainability initiatives around the COP26 with a world-scale AR interactive globe with compelling content from hotspots all over the world.

W Hotels

A mixed-reality mixology experience at your fingertips in the W Hotel’s bar in Abu Dhabi. An interactive experience that allowed you to customise and order your cocktails with AR.

Brighter Futures

An immersive trail through London bringing to life contemporary art in partnership with National Gallery X. Comedian Harry Hill provided a humorous sculpted tour guide that was truly out of this world.

International Towers

Driving intrigue and footfall to one of Australia’s most iconic workspaces following lockdown. An AR art installation, bringing to life sculptures in large scale in an engaging trial.

Art of London

Mixed-media and mixed-reality collided in this artistic and historic takeover of Piccadilly Circus triggered from the OOH. An inventive way to bring Isaac Julien’s exhibition to the public via the power of AR.

Sing 2

An all singing, all dancing, animal explosion to delight the senses and have everyone humming along with recognisable songs. Utilising audiosynch technology, an AR OOH experience with multi-sensory impact.

Belgravia in Bloom 2021

An immersive wayfinding and gamified map taking you through the finest floral art in the heart of historic heritage – Belgravia. Aligning with retailers along the route to ensure that this is an interactive experience whilst bringing to life the ‘floral fairground’ theme.

Who We Are

We are a global collective of disruptive tech experts and creative geniuses unleashed in the world of advertising, augmenting the industry, pixel by pixel!

“Darabase pushes the boundaries of immersive advertising.” – UKT NEWS

A passionate production powerhouse run on imagination and impossibilities. Specialists in forward-thinking, forward-facing AR technology enhancing the real world around us with spectacular visual experiences.

We turn briefs into beliefs, making the unbelievable believable and your wildest dreams come true in real-world scale.

An agile creative resource for Brands, Agencies, Media Owners, Property Companies and more…

What We Do

Consider us your futuristic travel guides, taking you on a one way trip to join 2 Billion people globally in the Mixed Reality revolution.

Location, Location, Location – we are location specialists, preparing you for a fully immersive real world
Creative Clairvoyance – We are immersive thought leaders and strategists here to help build your mobile camera strategy – we can show you your immersive future
Augmented, adaptable and agnostic – We are not restricted by any platform. We adapt the tech stack to fit the solution

Book a reading today

Join the

2 Billion

people already plugged into AR

Why AR

41

of brands more likely to be considered if they have a branded AR experience

75

of the global population and almost all smartphone users will be frequent AR users by 2025

70

higher memory encoding in AR experiences than in video advertising

Who We Work With

Outdoor Media Owners

Use the mobile in everyone’s pocket to create engaging and immersive content experiences. With webAR a simple link or QR code can transport your customers into your brand, driving footfall and sales.

Brands & Retailers

Add an incremental layer of interaction and revenue to your existing outdoor media campaigns with Darabase's templated and bespoke creative AR solutions.

Property Companies

Location-based AR is great for driving placemaking, footfall and sales. Visualise new developments or engage visitors and residents with immersive and fun experiences.

How We Work

We will be with you every megabit of your journey and build.

Above all, we make AR easy for you by taking care of everything from ideation to implementation to insight.

Allow our collective of: UI/UX Designers, Developers, Project Managers and Creatives to turn your dream into a reality.

Immersive Solutions Driving Real World Value

AR OUTDOOR MEDIA

Through a simple QR code, trigger and launch web based AR content from outdoor media campaigns to drive digital interaction, call to actions and insight.

ROUTE TO RETAIL

Use maps and AR wayfinding to route your customer from where they are directly to your store, increasing footfall and sales.

3D PORTALS

Transport your audience into a 3D 360 portal to immerse them in your brand journey. Add interactive hotspots to drive engagement and discovery.

GAMES

Mobiles are our core gaming devices and world-scale AR brings this to a new level. Create a fun and interactive branded game to increase saliency and social sharing.

AUDIO SYNC TO SCREEN

Darabase’s patent pending technology uses AR computer vision to sync audio on a user’s phone with a video on a public screen. Bring trailers and commercials to life with the soundtrack they deserve.

DIY AR CAMPAIGNS

Looking to create simple video and image-based AR with digital call to actions and analytics? Darabase has a low-cost solution with a range of CMS and campaign management tools.

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Launching an augmented reality experience directly from our OOH and DOOH media creative has allowed us to communicate a wider message, achieve better dwell time and deliver a more memorable experience for our audience whilst embedding the HP sustainability message more firmly in their minds.
Dan HenryHead of Marketing, Northwest Europe, Hewlett Packard

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Creating experiences beyond shopping is increasingly important across our assets. With augmented reality and Darabase the opportunities are endless, allowing us to enliven a quiet area and provide entertainment whilst driving footfall and engagement.
Angus StenhouseSenior Asset Manager, abrdn

“

We are so pleased to be partnering with Darabase. The experiences look incredible and we are excited to see how our visitors engage with them, as well as the positive impact it will have for Belgravia and our retailers.
Paul O’GradyLocation Director at Grosvenor Britain & Ireland

“

Darabase created a really fun and engaging branded AR experience triggered from our unique Octopus Energy vans. Families having an engineer visit could bring the vans to life by revealing an animation of the inside of the van. Makes engineering visits friendlier and more entertaining for customers.
Monica MerinoOctopus Energy

“

The Darabase project will see us recognised as the leading community space in the public’s eye. With the Darabase technology there are so many amazing opportunities we can look at in different spaces, public and internal.
Liam TimmsInternational Towers

“

“The AR colouring menu by Darabase delights kids and elevates the family dining experience in our pubs, It encourages social sharing, helping to drive footfall and increase sales. Simple yet effective, it keeps children entertained while showcasing Darabase’s deep understanding of Punch Pubs and our customers”
James GoldsworthyHead of Digital & Creative, Punch Pubs