Darabase, a trailblazing player in the digital advertising realm, has recently launched a pioneering global property inventory platform designed exclusively for augmented reality (AR) advertising campaigns. This groundbreaking platform not only empowers property owners to safeguard and control their properties as AR canvases but also presents an opportunity to generate additional income through AR advertising in the physical world.
Platform Features: The newly introduced platform allows property owners to register their Property’s Digital Rights (PDRs), dictating rules for the digital content displayed in their locations. This ensures a secure, legal, ethical, and brand-safe framework for immersive AR campaigns. In response to the growing prevalence of AR-enabled devices, currently estimated at 1.4 billion globally, Darabase addresses the need for property owners to manage and benefit from the use of their properties in AR content.
Marketplace for Property Digital Rights (PDRs): A notable feature of the platform is the introduction of a marketplace for Property Digital Rights (PDRs), creating an innovative space for property owners to explore and capitalize on the growing AR advertising market. This marketplace serves as a pivotal bridge between the physical and digital realms, offering a consent-based framework for AR advertising on properties.
Secure Blockchain Registration: Darabase employs a proprietary algorithm to estimate the potential value of a property for immersive advertising, calculating incremental asset value from Property Digital Rights (PDRs). These rights are then securely registered as tokens on the Polygon Blockchain, providing a transparent and immutable record of ownership.
Industry Endorsement: Industry leaders have expressed their enthusiasm for Darabase’s initiative. Scott Kaplanis, Managing Partner at GroundBreak Ventures, commends Darabase for unlocking opportunities that bridge real estate and augmented reality. Ian Baggett, Founder CEO of Adderstone Group, sees the platform as a gateway for property owners to generate value from AR while retaining control of digital rights.
Looking Ahead: Darabase’s platform, with its focus on securing digital rights and providing a controlled environment for AR advertising, marks a significant step towards the future of outdoor advertising. As AR becomes increasingly integrated into the advertising landscape, Darabase’s innovative solution is poised to set new standards and create exciting revenue streams for property owners. The platform’s alignment with legal, ethical, and brand-safe practices ensures a seamless transition into the era of immersive AR media.
Darabase’s global property inventory platform is not just a response to the current trends in digital advertising but a visionary step into the future where augmented reality, real estate, and blockchain technology converge to redefine value creation and interaction. As the platform gains traction, it offers a glimpse into a future where digital tokens play a pivotal role in managing and monetising real-world assets.
New Digital Age focuses on the launch of Darabase’s world-first property inventory platform for outdoor AR advertising.
