Take a look at some of the exciting Augmented Reality projects we’ve worked on recently.
As part of one of the biggest entertainment launches of the year, ‘Summit of Stars’ comprised of a combination of street installations, PR stunts, events, pop-ups and partnerships facilitated by Premier. They wanted to incorporate augmented reality experiences as part of the launch so that the user could really allow themselves in the Paramount+ content.
Grosvenor wanted to bring London Mayfair’s fashionable streets to life with an Augmented Reality tour which would showcase the heritage of the neighbourhood whilst driving footfall and exploration and attracting a new audience to its world-renowned hotels, townhouses, public spaces, gardens and squares.
Following the success of Darabase’s work for Belgravia in Bloom in 2021, Grosvenor wished to partner with Darabase once again for Belgravia in Bloom in 2022.
The “Beautifully British” theme in celebration of Her Majesty Queen Elizabeth II’s Platinum Jubilee transformed London’s Belgravia with a series of spectacular large scale floral installations and Grosvenor wanted to use Darabase’s interactive map to guide users between the floral displays and to supplement the experience with augmented reality.
Tommy Hilfiger showcased their Spring collection on Piccadilly Lights and wanted to deepen the customer experience by Augmented Reality triggered via a QR code on the big screen. Partnering with PSI and Ocean Outdoor, Darabase’s AR experience directs visitors to the nearby store on Regent Street.
Belgravia in Bloom is a floral festival which coincides with the RHS Chelsea Flower Show with visitors invited to discover a series of beautiful flower installations and unique displays across the London neighbourhood. Grosvenor wanted to drive footfall, exploration, engagement, retail revenue and data capture during the festival through a range of interactive, way finding and AR experiences.
Churchill Square shopping centre in Brighton wanted to create a long term immersive retail experience, using the windows and space in front of the now closed Debenhams store. The Augmented Reality bowling lanes aim to drive footfall and increase dwell time by making the most of a vacant unit.
HP wanted to highlight their green and sustainability initiatives during the COP26 climate conference in Glasgow, targeting delegates from all countries attending the event. HP had a range of existing digital content but needed a new and engaging way to bring their stories to life, triggered from their Outdoor Media campaign in cities and airports.
International Towers ,Sydney is Australia’s most progressive workspace. Lendlease wanted to create an experience to increase the sense of place around the towers and add a cultural element to the community, while welcoming back visitors post lock-down.
New West End Company (who represents retailers in the West End of London) wanted to add a sparkle of festive magic to the always impressive and world famous West End Christmas Lights. The immersive experience needed to create a shareable “wish you were here” moment to drive additional footfall and sales to the region.
The Heart of London Business Alliance (HOLBA), Landsec, the Royal Academy of Arts and artist Isaac Julien CBE RA wanted to create an Augmented Reality experience in Piccadilly Circus as part of an Art of London initiative whereby Isaac Julien’s piece Lessons Of The Hour took over the Piccadilly Lights screen. The aim was to enable consumers to view the video installation as the artist intended in the gallery space.