At Darabase, we excel in pushing the boundaries of immersive augmented reality experiences, as evidenced by our compelling case studies.
Discover how we have helped global companies turn imaginative concepts into immersive realities, leaving a lasting impression on audiences worldwide.
Dive into our location based experiences examples to witness the innovative ways we bring brands and companies to life.
Our latest case study
AR-Chitecture Tour
Augmented Reality (AR) experience along Chicago’s Magnificent Mile, guiding visitors to iconic landmarks with interactive storytelling and immersive games.
More case studies
MagMile AR-Chitecture
AR-Chitecture Tour
An augmented reality tour guiding users to iconic landmarks, with interactive storytelling and immersive games, along Chicago’s Magnificent Mile.
AR Colouring Magic Case Study
AR Colouring Magic
An AR experience that transforms children’s 2D drawings into immersive 3D animations, bringing colourings to life in a traditional UK pub setting.
Darabase Flight of Butterflies Case Study
Flight of Butterflies
A city-wide exhibition featuring a unique blend of public art and augmented reality (AR), designed to captivate and inspire visitors along one of Chicago’s most iconic streets.
Darabase Malfy Gin Case Study
Malfy Gin
Gin fans are transported to a Malfy world in new global augmented reality experience.
McDonald's Case Study
McDonald’s
In the spirit of Christmas, McDonald’s gifted customers with a range of virtual decorations to delight them with festive shareable moments in restaurants and at home.
Tommy Hilfiger Case Study
Tommy Hilfiger
Tommy Hilfiger’s effortlessly cool and street-wise attitude came literally jumping and kicking out of the OOH screen in an immersive AR display of their spring fashion that led you to their nearest store.
Darabase Octopus Energy Case Study
Octopus Energy
Octopus Energy’s ImmersiVans were brought to life with augmented reality to engage family customers during an engineer visit.
Darabase Paramount Case Study
Paramount+
A real-world Walk of Fame tour through Paramount+’s iconic content with interactive AR trailers and underwater overlays taking you further and deeper into the world of Star Trek and SpongeBob SquarePants.
Belgravia in Bloom Case Study
Belgravia in Bloom 2022
The beautifully British Belgravia neighbourhood was given a floral tribute in honour of the Platinum Jubilee as well as a decorative AR interactive guide through the historic streets.
Darabase Up Your Alley Case Study
Up Your Alley
A striking way to pin down passers by of an empty shop within a shopping centre. An interactive AR bowling game with a live scoreboard.
Darabase HP COP26 Case Study
HP
HP highlighted their sustainability initiatives around the COP26 with a world-scale AR interactive globe with compelling content from hotspots all over the world.
W Hotel Case Study
W Hotels
A mixed-reality mixology experience at your fingertips in the W Hotel’s bar in Abu Dhabi. An interactive experience that allowed you to customise and order your cocktails with AR.
Darabase Brighter Future Case Study
Brighter Futures
An immersive trail through London bringing to life contemporary art in partnership with National Gallery X. Comedian Harry Hill provided a humorous sculpted tour guide that was truly out of this world.
Darabase International Towers Case Study
International Towers
Driving intrigue and footfall to one of Australia’s most iconic workspaces following lockdown. An AR art installation, bringing to life sculptures in large scale in an engaging trial.
Art of London Case Study
Art of London
Mixed-media and mixed-reality collided in this artistic and historic takeover of Piccadilly Circus triggered from the OOH. An inventive way to bring Isaac Julien’s exhibition to the public via the power of AR.
Darabase Sing 2 Case Study
Sing 2
An all singing, all dancing, animal explosion to delight the senses and have everyone humming along with recognisable songs. Utilising audiosynch technology, an AR OOH experience with multi-sensory impact.
Darabase Belgravia in Bloom 2021 Case Study
Belgravia in Bloom 2021
An immersive wayfinding and gamified map taking you through the finest floral art in the heart of historic heritage – Belgravia. Aligning with retailers along the route to ensure that this is an interactive experience whilst bringing to life the ‘floral fairground’ theme.
Mayfair Heritage Case Study
Mayfair Walking Tour
A multi-sensory guided historical AR tour through one of London’s most elegant heritage neighbourhoods – Mayfair. An immersive step back in time voiced by Bridgerton’s Kathryn Drysdale.
Darabase Festive Magic Case Study
Festive Magic
An interactive map of London’s West End directing visitors to light displays on Oxford Street and Bond Street with a festive AR filter.
Pikasso x Samsung
Pikasso x Samsung
A partnership between Darabase and Pikasso to run the first Augmented Reality OOH campaign in the MENA region for Samsung in Baghdad, Iraq.
